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Empowering Family Shopping with Kids For a Healthier Lifestyle
Recognizing the importance of involving children in the shopping experience, Blink with ICA Maxi created Haninge Foodhall to offer dedicated kids’ customer journey for families. Children are not merely passive participants in the shopping process but are actively encouraged to explore and engage. From kids’ trolleys and scales which serves children the opportunity to explore with sense of ownership, to kids centric food displays of healthy snacking in the Green Deli serviced counter. Green Deli, strategically positioned in the heart of the store, offers curated family friendly food options prioritizing health and nutrition. There you can ask advice from dedicated food inspirators on how to eat healthier but tastier food with more fruit and vegetables into the diets. Over kids’ scales are graphics and signature elements that are playful speaking directly to the children effect level, guiding children along their way.
BLINK’S SUSTAINABLE RETAIL INSIGHTS
As a family friendly hypermarket, Blink and ICA Maxi’s biggest aim is to empower families to eat more fruit and vegetables in an easier, fun way. One of the most impactful way to do this is including kids in this journey, as the biggest target group is families with children. Making the food feel fun, and establishing healthy but tasty flavors specifically to young taste buds promotes healthier eating habits from an early age. This strategic retail design approach not only enhances customer satisfaction but also strengthens the brand's commitment to fostering a healthy lifestyle for children and their families. By allowing children to participate in the shopping process, Blink fosters a sense of responsibility and helps build positive associations with food and nutrition.
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ICA Maxi Haninge Case
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