Blink developed the concept for Albert Heijn's innovative click and collect, omnichannel solution – the Pick Up Point.

How can Albert Heijn’s competence in distribution meet new customer needs and wants when online and offline shopping is converging?

Pick Up Point: the next generation’s integrated digital/physical shopping trip. Order online, convenient pick up at a chosen time, on your way home.

Make everyday grocery shopping easier by developing new Convenience formats that leverage Albert Heijn’s strength in distribution.

Picking up ahead of business plan, rolling out nationally in The Netherlands.