Blink developed Blueair’s captivating brand activation concept for the global market, revolutionizing the way consumers experience and connect with air purifiers.

captivating brand activation concept for the global market

Blink, the leading retail design agency, undertook the challenge of creating a captivating brand activation concept for the global market. This transformative initiative aimed to introduce Blueair's air purifiers to a broader audience, leveraging interactive digital displays, sustainable materials, and innovative technology to deliver an engaging and immersive shopping experience. Through a compelling blend of Swedish heritage, interactive technology, and adaptable retail design, Blink's brand activation concept for Blueair revolutionized the way consumers experienced and connected with air purifiers. The collaboration not only strengthened Blueair's market position but also secured its future as a prominent force in the global air purification industry, with Unilever's backing propelling the brand to new heights. The partnership between Blueair and Blink demonstrated the profound impact of creative and purpose-driven retail design on a global scale.
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KEY CONCEPT FEATURES

Embracing Swedish Heritage and Sustainable Materials

To showcase Blueair's roots, Blink ingeniously incorporated Swedish design expression and sustainable materials into every aspect of the brand activation. At each Shop-in-Shop location, customers were greeted by meticulously crafted displays inspired by Scandinavian minimalism. Natural wood finishes, clean lines, and light accents evoked the essence of Swedish elegance and seamlessly integrated with the air purifiers' design ethos. Through this thoughtful curation, the brand communicated its commitment to sustainability and environmental consciousness, reinforcing its core values.
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Unleashing Superior Technology through Interactive Displays

The heart of the brand activation concept was the innovative use of interactive digital displays. Visitors were invited to embark on a journey through Blueair's pioneering HepaSilent dual filtration technology. The interactive screens presented a virtual tour inside the air purifiers, explaining the advanced filtration process in a visually stunning manner. Users could swipe, zoom, and explore the intricate layers of filtration, fostering a profound understanding of the product's unmatched efficiency.
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An Engaging and Activating Shopping Experience

Blueair's brand activation went beyond a traditional shopping endeavor. It aimed to create an experiential space where customers could fully immerse themselves in the benefits of clean air. As visitors navigated through the shop, they encountered "Clean Air Zones" – sections filled with refreshing air, highlighting the air purifiers' effectiveness in real-time. Gamification elements, such as interactive quizzes and contests, further engaged visitors and educated them about indoor air quality. The digital integration allowed customers to compare air quality in various settings, reinforcing the importance of Blueair's technology.
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Modular and Adaptive Shop-in-Shop Solution

One of the brand activation's key strengths was its modular and adaptive design. Blink ensured that each Shop-in-Shop location was customizable to match the unique retail environment of partnering retailers. The flexibility of the concept allowed seamless integration into different store layouts, preserving the essence of the brand while accommodating individual retailers' financial and spatial constraints. This adaptability fostered a consistent and recognizable Blueair experience across the globe.