A store with wine-colored walls features a light wood table in the center, displaying an assortment of sunglasses.

Ramklar Opticians - Where self-expression meets style

  • CLIENT

    Ramklar

  • LOCATION

    Sweden

  • INDUSTRY

    Optician Retail

  • SCOPE

    Retail Design, Service Retail Design

A wine-colored display rests on a wooden table, showcasing a selection of sunglasses.
A wooden shelf filled with glasses spans an entire wall, with a wooden ladder positioned beside it.

Opportunity and concept

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Ramklar Opticians sets a new standard in eyewear retail, guiding customers on a journey of self-expression through curated eyewear selections. Our true omnichannel retail approach transforms the shopping experience into an exciting adventure of self-discovery and style.

Result and impact

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Opened fall 2024

Discover how

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Explore how Ramklar Opticians redefines eyewear retail, offering customers a journey of self-expression and style through a seamless omnichannel experience. This case study highlights how Ramklar’s innovative approach enhances the shopper’s journey into one of self-discovery and personal expression.

KEY CONCEPT FEATURES

Service Rituals - Curated Eyewear Styling & Artisan Tea

Experience a new level of luxury with expert stylists who curate eyewear selections that align with your unique style and personality. Enjoy a cup of artisan tea as you explore frames, adding a sensory dimension to your shopping experience.

Tailored Collections

Ramklar Opticians celebrates individuality with collections that range from timeless classics to avant-garde designs. Each meticulously curated collection caters to diverse tastes, ensuring that every customer finds frames that resonate with their personal style.

Omnichannel Seamlessness

Our innovative visual archive system seamlessly integrates the online and in-store experience, ensuring consistency and convenience at every touchpoint.

Ambience - A Fashion & Style Haven

Ramklar Opticians is more than just a store—it’s a sanctuary for style enthusiasts. The sophisticated ambiance combines modern aesthetics with comfort, inspiring shoppers to immerse themselves in a world where eyewear is a true expression of their inner essence.

A wine-colored square with white text displays product information, while a white mannequin head wearing sunglasses stands beside it.
A white mannequin head wearing black sunglasses is placed on a wooden table.
Hands holding glasses in front of a mirror.

“Blink's retail design blends modern technology with an archive-inspired fashion ambiance, creating a store with a unique and elegant character. Customers feel welcomed and energized as they explore our selection”

— Robert Carlsson, CEO

A wooden shelf categorized by the letters A, B, and C, organizing items into distinct sections.
A small shelf with numbered labels, displaying a collection of glasses.
A small shelf containing glasses, pulled forward to reveal its open contents.
There are wooden shelves and a table on both sides, with an image of a model wearing sunglasses placed at the center.
A round mirror is hung on a wine-colored wall with wavy, varying heights.
A counter desk with double glass finishing, emitting a yellow light from within.
A round mirror hangs on a wine-colored wall with wavy, varying heights, reflecting a vase.
A ceiling vent finished in wine-colored material.
NUMBER OF FRAMES IN STORE
9
7
2
A large digital billboard displays a model wearing sunglasses.
Two people are discussing glasses at an information desk.

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

Want to know more about this project?
Contact Richard Kylberg, founder of Blink

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richard@blinkthedesignagency.com

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+46 73 545 50 18

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