Branding, Identity Design, Customer Experience Design
Reimagining Scandinavian airlines as an air travel company for the Travel class. A complete customer journey transformation from digital booking to land side check in, air side lounges and on-board experience. The new concept encompasses a reconnection to Scandinavian core values through contemporary simplistic design, and a shift to a seamless self-serve customer journeys enhanced by cutting-edge airline travel technology.
The redesigned Scandinavian Airlines concept has successfully repositioned the airline as a preferred choice for frequent travelers, irrespective of their purpose of travel. The incorporation of state-of-the-art self-serve technology has streamlined the customer journey, saving time and providing a hassle-free experience. By reconnecting with Scandinavian core values through contemporary design and an informal tone of voice, the airline has created a distinct brand identity that resonates with passengers, fostering loyalty and enhancing the overall travel experience.
Discover how Blink the design agency transformed Scandinavian Airlines. The new concept shifts the focus from being solely a business-oriented airline to becoming an air travel company that caters to frequent travelers, whether they are traveling for business or leisure. The transformation encompasses state-of-the-art self-serve airline travel technology, a reconnection to Scandinavian core values through contemporary design, and an informal tone of voice.
Scandinavian Airlines' new concept caters to the needs of frequent travelers, acknowledging that they may travel for both business and leisure. The repositioning ensures that the airline provides a comprehensive air travel experience that meets the diverse requirements of this customer segment. From enhanced amenities and services to flexible booking options, Scandinavian Airlines has become the go-to choice for frequent travelers seeking a seamless journey.
To enhance the customer experience, Scandinavian Airlines incorporates cutting-edge self-serve airline travel technology. Self-check-in kiosks, automated bag drop systems, and mobile boarding passes streamline the check-in process, allowing travelers to navigate the airport with ease. By embracing these advanced solutions, Scandinavian Airlines ensures efficiency and convenience for their customers, reducing wait times and enhancing the overall travel experience.
Scandinavian Airlines' redesign centers around reconnecting with its Scandinavian core values. Through simplistic contemporary Scandinavian design, the airline embraces minimalism, functionality, and natural elements that reflect the region's aesthetic sensibilities. This design approach creates a calming and harmonious atmosphere, fostering a sense of tranquility throughout the customer journey.
Scandinavian Airlines also adopts an informal tone of voice to establish a more approachable and personal connection with its passengers. The airline's communication style is friendly, warm, and engaging, making travelers feel welcomed and valued. By adopting a conversational approach, Scandinavian Airlines establishes a unique brand identity that resonates with its target audience.
“The contemporary Scandinavian design elements created a sleek and calming ambiance throughout the journey. I felt like I was truly experiencing the essence of Scandinavia”
— Emily M, traveler
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