Scandinavian Airlines — elevating air travel the Scandinavian way. In several projects, Blink helped Scandinavian Airlines to reposition themselves and adapt to new customer needs through design.

Reimagining Scandinavian Airlines as an air travel company for the Travel class. A complete customer journey transformation from digital booking to land side check in, air side lounges and on-board experience. The new concept encompasses a reconnection to Scandinavian core values through contemporary simplistic design, and a shift to a seamless self-serve customer journeys enhanced by cutting-edge airline travel technology.

The redesigned Scandinavian Airlines concept has successfully repositioned the airline as a preferred choice for frequent travelers, irrespective of their purpose of travel. The incorporation of state-of-the-art self-serve technology has streamlined the customer journey, saving time and providing a hassle-free experience. By reconnecting with Scandinavian core values through contemporary design and an informal tone of voice, the airline has created a distinct brand identity that resonates with passengers, fostering loyalty and enhancing the overall travel experience.