Stadium, the leading sports retailer in Scandinavia, asked us to help develop their new omnichannel retail concept.
CLIENT
Stadium sports apparel
LOCATION
Nordic
INDUSTRY
Sports and outdoor retail
SCOPE
Retail concept development, Omnichannel
Retail concept development, Omnichannel
Blink's concept for Stadium has re-defined a generalist sport retailer in the digital age. Stadium's innovative approach to sport retail sets a new standard in the digital age. By combining Scandinavian contemporary design with high-tech ambience, Stadium offers a shopping experience like no other. With a focus on hero sports categories, a robust own brand portfolio, and seamless omnichannel solutions, Stadium continues to inspire and serve the needs of sports enthusiasts worldwide. Visit Stadium today and embark on a journey of sport retail reinvention.
Stadium's redefined approach to sport retail sets a new standard in the digital age. By combining Scandinavian contemporary design with high-tech ambience, Stadium offers a shopping experience like no other. With a focus on hero sports categories, a robust own brand portfolio, and seamless omnichannel solutions, Stadium continues to inspire and serve the needs of sports enthusiasts worldwide. Visit Stadium today and embark on a journey of sport retail reinvention.
Stadium boasts a captivating design concept that embraces Scandinavian contemporary minimalism while elevating it with a maximalist twist. The store's interiors showcase clean lines, calming color palettes, and spacious layouts, creating an inviting atmosphere that resonates with Scandinavian design values.
At Stadium, sports enthusiasts can explore six hero sports categories, each thoughtfully curated to cater to diverse interests. From performance running gear to trendy athleisure wear, the store offers a comprehensive selection of sportswear to suit every active lifestyle.
In addition to international brands, Stadium takes pride in its strong portfolio of own brands, designed to embody quality, style, and functionality. These exclusive offerings give customers the opportunity to discover unique and high-performing sportswear items they won't find anywhere else.
Stadium seamlessly integrates the physical and digital shopping experience with innovative omnichannel solutions. Extended shelves equipped with digital touchscreens provide customers with easy access to Stadium's entire range, making it convenient to explore products, check availability, and make purchases.
Elevating the shopping experience further, Stadium embraces high-tech ambience through cutting-edge elements. From interactive displays to immersive digital installations, the store creates an engaging and interactive environment that captivates customers and encourages exploration.
“With the upgraded concept, Stadium is moving into the future. This is the next level.”
— Carl Eklöf, Stadium
STADIUM'S VISION
Activate the world — Today and tomorrow.
STADIUM SPORTS CAMP
Sweden's largest sports camp for kids and teens.
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