Blink's retail concept for Stadium Outlet features simple yet impactful design details such as shipping containers as a signature element.

No major player in the sports value position. Stadium as the dominant sports retailer could create a new concept.

Stadium Outlet, “the in-store warehouse” – use classic warehouse design elements to create a contemporary look-and-feel.

Find a distinctive outlet/budget expression that remains true to the Stadium brand heritage and consumer promise.

Rolled out ahead of business plan. Stadium Outlet is now the most profitable part of the Stadium Group. More than 35 stores have opened in the last years.