Urban Deli is a unique blend of restaurant, food hall, and grocery store. Today, a small chain with four locations across Stockholm — each with its own distinct character.

The concept — which includes graphic identity, interior design, and communication — was originally created in 2009, when the first Urban Deli opened at Nytorget in Stockholm. Since then, it has been nurtured and further developed by Blink’s Creative Director, Joakim Eriksson.

Urban Deli has become one of the city’s most popular meeting spots, celebrated for its vibrant, personal atmosphere, social dining experience, and a store and food hall filled with exciting and unique products.